CRM & Lead Pipeline

Turn every opportunity into organized work.

Capture leads, understand where they came from, keep follow-ups organized, and carry promising opportunities into customers, estimates, jobs, and revenue without losing the history behind the conversation.

The pipeline

See every opportunity, stage by stage

From the first call to the won job, your pipeline shows exactly where each opportunity stands — and what needs to happen next.

NEW2

Maria Gonzalez

No heat in building

$4,200
Phone
S
Sarah
2h ago

Pinecrest HOA

Common area lighting

$1,800
Website
M
Mike
1d ago
CONTACTED1

ABC Manufacturing

Rooftop unit inspection

$2,800
Referral
M
Mike
3d agoFollow-up: Tomorrow 10am
QUALIFIED1

Greenfield Offices

Commercial rooftop replacement

$18,500
Zaro Voice
S
Sarah
5d agoFollow-up: Fri 2pm
ESTIMATE / OPPORTUNITY1

Riverside Apartments

Water heater replacement

$3,200
Existing Customer
M
Mike
1w agoFollow-up: Mon 9am
WON1

Northside Electric

Electrical panel upgrade

$6,800
Website
S
Sarah
2w ago
Lost1

QuickFix Properties

AC replacement

$8,900
Phone
M
Mike
Lost: Went with another bid
Where leads come from

Every source, one pipeline

Leads enter FieldGenius from every channel your business uses — and they all land in the same connected pipeline.

Phone
Zaro Voice
FieldGenius Connect
Website
Referral
Existing Customer
Office Entry
Other
Request Intake

From customer request to organized pipeline

When customers submit a request through FieldGenius Connect or your website, it enters the CRM pipeline as organized context — ready for office review.

Website / Connect
Request Intake
Lead / Context
Zaro Summary
Office Review
Estimate / Job / Follow-up

A customer request may become a new lead, context for an existing customer, a request requiring office review, an estimate opportunity, or a job. The office confirms any suggested customer match — records are never merged automatically.

CRM capabilities

Built for field service, not generic enterprise

Every capability in this field service CRM is designed around how service businesses actually work — from the first call to the final invoice.

FieldGenius CRM is built for service businesses. A lead enters with its source and customer context, the office qualifies the opportunity and manages follow-up, estimated value stays visible through the pipeline, and won opportunities can move into customers, estimates, requests, or jobs without losing the history behind the conversation.

Lead Capture

Every inquiry enters the pipeline — phone, web, referral, or Zaro Voice.

Lead Source Tracking

Know exactly where each opportunity came from, from first touch to close.

Lead Assignment

Assign leads to the appropriate owner from the pipeline.

Qualification

Score and qualify leads so your team focuses on the opportunities that matter.

Pipeline Stages

Move opportunities through clear stages — New, Contacted, Qualified, Estimate, Won.

Opportunity Value

Track estimated value per opportunity and see total pipeline value at a glance.

Follow-up Tasks

Never lose track of a follow-up. Tasks stay tied to the opportunity.

Notes

Keep context-rich notes on every lead and opportunity, in one place.

Activity History

See the full timeline — calls, emails, notes, and status changes.

Calls

Log calls and link them to the opportunity and customer record.

Communications

Track every conversation across channels, connected to the lead.

Suggested Customer Match

Suggested matches for office review — a person confirms the association before records are linked.

Estimate Association

Link estimates directly to opportunities so nothing falls through.

Lead Conversion

Convert qualified leads into customers, estimates, and jobs in one step.

Won / Lost Tracking

Track outcomes and reasons so you can learn from every loss.

Close Rate Visibility

See your win rate by source, owner, and stage over time.

Pipeline Reporting

Reports built from the same connected data — no exports, no spreadsheets.

Owner Visibility

See who owns what, what needs attention, and what's at risk.

Office Collaboration

The whole office works from the same pipeline — no silos, no blind spots.

The connected workflow

From first inquiry to paid work

The CRM is the beginning of FieldGenius's operating workflow — not a disconnected add-on. Keep the context connected from the moment demand enters the business.

Lead
Customer
Request
Estimate / Job
Schedule
Field Work
Invoice
Payment

From first inquiry to paid work, keep the context connected.

CRM + Zaro Voice

From the first conversation to the final invoice.

FieldGenius keeps customer context connected from the moment demand enters the business through the work, billing, and service history that follow.

Customer Call
Zaro Voice
Request Intake
Lead Captured
Customer Match
Request Summary
Office Review
Estimate / Job
Schedule
Technician
Invoice
Payment
Zaro Voice

Every call can become organized work.

Zaro Voice captures incoming calls, documents the customer's need, and carries the context straight into your CRM pipeline — so no opportunity is missed, even after hours.

Explore Zaro Voice

Turn every opportunity into organized work.

Start your free trial and see how FieldGenius connects the pipeline to the rest of the business.

15- or 30-day free trial · No payment method required